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Aussie Bookmakers

Aussie Bookmakers

Best Australian sportsbooks

Australia, a nation well-known for its love of both online and traditional betting, is also a huge sports fan. Over 50% of adult residents still bet on sports at least once per week, despite the fact that betting participation has moderated from its rapid surge over the past year. Football tops the list of most popular sports from a betting perspective. Cricket, netball, and rugby, however, are the true national sports of the nation. Given the circumstances, one might think that Australia would be the ideal location for a betting site. However, there is uncertainty because Australia just announced certain future revisions to its online betting legislation. The greatest betting sites Australia has to offer are on shaky ground because no one is sure what the changes will entail. As a result, there are fewer new online betting sites with an emphasis on Australia.

How Gambling Works in Australia

Australia is renowned around the world for its historically lenient attitude regarding gambling of any form. However, as internet casinos and betting sites started to arise, the government needed to ensure that there was a suitable law in place to supervise online gambling. The Interactive Gambling Act of 2001 came into being in this manner. The provision of real-money online interactive gaming services to Australians by gambling operators as well as their promotion is prohibited by this law. When you first read it, you might have the tendency to believe that it has no bearing on the best betting sites Australia has to offer. However, as the Australian Communications and Media Authority has stated on several occasions, the ban also applies to betting sites in Australia.

Leading online bookies in Australia

Due to the recent boom in online betting, Australians now have a wide range of options when placing a wager online. However, not all bookies are created alike, and there are a select number that offer superior odds and general customer support to the competition. The top online bookies for Australian gamblers right now, in our opinion, are as follows:


This new Australian-owned and run betting service was created in October 2017 by Dean Shannon, the former CEO of Ladbrokes, following months of rumors about an impending launch. Since a large portion of Neds’ staff formerly worked at Ladbrokes, it is clear that the company is operated by experts right away. Both their desktop and mobile websites make it simple to navigate and place bets. In contrast to other young business owners in Australia, they also published their iOS and Android apps right away. Although it explicitly indicates that South Australians will be dealt with in that state, it is licensed in the Northern Territory. Overall, it appears that Neds will prevail.


The most recognizable online bookmaker in Australia is Sportsbet.com.au, which has been owned by Irish betting juggernaut Paddy Power since 2010. With cutting-edge app features like the Multi Builder, a unique betting interface for Android and iPhone that makes it simpler than ever for bettors to combine multiple athletic events into one mega multi, it has contributed to the development of the mobile betting boom. In addition to offering an almost limitless variety of sports and racing wagers, Sportsbet also sets trends in niche markets for politics, entertainment, music, and other topics.

Bet 365

One of Britain’s greatest 21st-century success stories is Bet365.com. It is currently one of the biggest online betting networks in the world, serving millions of grateful customers. Fans of soccer won’t have any trouble finding a better wager than Bet365, where you can gorge on a whole smorgasbord of soccer betting markets while viewing live feeds from the UK, Europe, Asia, and South America, and the United States. If you live in Australia and like watching international sports, you should definitely sign up with this bookmaker.


The Ladbrokes name has been around since the year 1886 when it was established in the United Kingdom. The bookmaker established its Australian operation in 2013 and has since grown to be a prominent participant in the market after more than a century of success and expansion. Ladbrokes, the first bookmaker to offer services like cash-out cards, has established a reputation for offering competitive odds, the finest tote pricing on horse racing, and a variety of promos and weekly specials on sporting events taking place all over the world. Ladbrokes leverages its international reputation to make significant marketing and advertising investments in Australia. It also provides players with the popular “perfect round” betting option, where you can compete with other players for large prize pools and jackpot money.


PlayUp made its debut as a fantasy sports operator in 2016. It took on the ClassicBet, MadBookie, and TopBetta brands three years later to become one of Australia’s most intriguing new online bookies. PlayUp may assert its position as the first and leading social gambling platform in the world by fusing conventional wagering on sports and horse racing with a cutting-edge fantasy betting component. It is also one of the extremely few online bookmakers that are entirely Australian-owned and run.


More than 30 years ago, when their grandfather Ted Palmer was one of the most well-known people in the Sydney betting rings, the Palmer brothers’ bookmaking heritage began. After continuing the family business with trackside stores in New South Wales and elsewhere, Andrew and Grant Palmer launched their company online in 2013 with the goal of bringing a new and more rounded perspective to the connection between bettors and bookmakers. According to the website, Palmerbet “is committed to provide better odds and bigger limits, as well as a more young, interactive, and fair betting experience for all punters.”


New Australian online bookmaker Rivalry.com went live in May 2022 after making its debut in the Canadian gaming industry. We like that Rivalry is providing a point of differentiation by placing a significant emphasis on esports, which is a growing segment of online betting. Unlike other online bookmakers, Rivalry does not accept bets on horse races, but it more than makes up for this with an abundance of esports markets. These esports markets are inferior to those offered by larger online bookies like Sportsbet and the TAB. The absence of downloaded betting apps, though this may change in the future, is the only criticism that can be leveled at this bookmaker in its early stages.


After acquiring BetChoice in 2012, Unibet.com.au, a European-based company, joined the Australian industry. With more than 14 million customers spread across 100 countries, the bookmaker can undoubtedly lay claim to being among the biggest in the world.

Because of its breadth and scope, Unibet is able to provide competitive odds in sports and horse racing, and its bookie rewards program is one of the best in the business.


According to its advertising, MadBookie.com.au is a bookmaker established and managed by regular Australian men just like you. MadBookie, a newcomer to the Australian bookmaker market, distinguishes itself from the competition with its distinctive player prop markets, which are a fun and engaging betting service. MadBookie, which was founded in Melbourne, continues to offer all regular betting options on domestic and international sporting events as well as weekly “crazy lays” that guarantee odds above market value.


Compared to the other online bookmakers out there, Betfair provides something a little unique. That’s because it’s a betting exchange rather than a traditional bookmaker, where the participants make all the decisions.

Customers can take or lay odds on a huge variety of international sports betting and racing markets. For the same bet, you can select from a range of various pricing and pools, which is a convenience not available at ordinary online bookies.

For the discriminating gambler who wants more options and maximum flexibility, Betfair is a must-try since it is the only online betting exchange with an operating license in Australia.

Aussie Bookmakers FAQs

  1. Who is Australia’s top bookmaker?

Review of Sportsbet and Rating

Australia’s top online bookmaker, Sportsbet, is the case for a number of valid reasons. The bookmaker provides value for bettors across a variety of sports and Sportsbet racing with some of the best odds in the nation.

  1. Who is Australia’s largest bookmaker?

The most recognizable online bookmaker in Australia is Sportsbet.com.au, which has been owned by Irish betting juggernaut Paddy Power since 2010.

  1. In Australia, is Betfair legal?

Betfair is primarily an Australian betting website. They are situated in the Northern Territory and have a license to provide Australian gamblers with sports betting services.