For ₹29 per month, JioCinema Premium will offer ad-free viewing of original series, films, kids’ programs, and TV entertainment on any device, including connected TV sets. Additionally, the company will sell a family package for ₹89 per month that enables users to stream content to up to four devices at once.
In an effort to increase revenue, streaming platforms have recently implemented hybrid models that are fueled by both advertising and subscriptions. JioCinema launched a ₹999 yearly option last year that included sports and local language programs with ads in addition to ad-free Hollywood content.
JioCinema Premium offers access to exclusive foreign content dubbed in regional languages, but JioCinema still provides free content, including live sports like the Indian Premier League. This means that JioCinema Premium members will have exclusive access to international content in local languages, wholesome family entertainment with parental control features providing a safe space for content consumption, while ports content, including the ongoing Indian Premier League (IPL) and thousands of hours of entertainment content, will continue to be available for free as part of its ad-supported offering.
Kiran Mani, CEO, of Viacom18 Digital said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. ”
He further added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at customer-centric pricing is sure to democratize access to quality entertainment for all of India.”
In addition, JioCinema has launched a campaign called “Toh Aaj Kya Plan Hai?” to draw attention to the primary advantages of JioCinema Premium while sarcastically presenting the anxiety that modern consumers experience while selecting an entertainment package.
Undercutting rivals
Netflix, Disney+Hotstar, and Amazon Prime Video all have far more expensive plans than JioCinema Premium. Disney+Hotstar’s premium plan costs ₹1,499 a year or ₹299 a month, while Netflix’s premium plan costs ₹649 a month and allows customers to stream 4K video on up to four devices at once. Amazon Prime, which likewise costs ₹1,499 a year or ₹299 a month, is packaged with Amazon Prime Video. For ₹799 a year, Prime Lite from Amazon provides free shipping as well as ad-supported access to Prime Video content.
