The trophy table, behind the wicket pitch mat, and other locations will all include the company’s emblem.

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The Asia Cup Cricket 2022 is officially co-powered by the online travel technology company EaseMyTrip. EaseMyTrip is participating in the Asia Cup for the first time this year.

“This relationship will greatly increase the brand’s visibility in the cricket match, which is expected to have a total reach of more than 4.94 billion people. The brand’s emblem will be visible in a number of locations, including the area behind the trophy table and the wicket pitch mat. The brand will be broadcast globally on several OTT channels and TV spot impressions. The EaseMyTrip team will also carry out a number of intriguing fan interaction projects, the business added.

From August 27 to September 11, 2022, Dubai and Sharjah will host the 15th Asia Cup cricket tournament. There will be a total of 13 matches, and the event will be aired on Star Sports & Hotstar in India.

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The Asia Cup will take place in the UAE for the fourth time ever this year.

Nishant Pitti, CEO, and Co-Founder of EaseMyTrip commented on the news, saying, “We are pleased to announce that we are the co-powered sponsors of the prestigious Asia Cup 2022. We now have the chance to participate in the most popular and widely-watched cricket competition thanks to this cooperation. We can’t wait for the competition to begin and for the greatest squad to take home the championship.

The tournament will begin on August 28 with a match between Sri Lanka and Afghanistan, followed by an India and Pakistan match. On September 11, 2022, the finals will be held at the Dubai International Cricket Stadium in Dubai, United Arab Emirates.